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A very shortsighted approach to relationship, let alone trust and permission?
katerpiddah blogged on No Nonprofit Spam which has this message for nonprofits “Your mission is noble, and your intentions are honorable. But if you subscribed us to your organization’s bulk email list...
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Are personalised search and online preferences narrowing our worldview?
Are algorithms editing our life and our choices? Kevin Slavin thinks so and presents a worrying picture in How algorithms shape our world (above). You will be aware that there is no standard Google....
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Will This Be The Start of CMR as Opposed to CRM?
It seems we may be seeing the start of a legislative push added to the slow industry evolution from Customer Relationship Management (CRM) toward Customer Managed Relationships (CMR). In April this...
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What is it that Customers Really Don’t Want?
Most marketers presume that customers want more “engagement” — interacting as much as possible with them and building relationships. BRW explodes three myths commonly espoused by marketers with...
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Personal data are more like personal odour—involuntary, embarrassing, and...
“The future rock stars of our world will be data analysts.” Dave Coplin, director of search for Microsoft’s Bing Big Data is seeing huge volumes of transaction data (it has been called “the new oil“)...
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